Wednesday, April 22, 2009

Brand Equity Quiz-2009, Delhi Edition

1)This company has turnover of Rs.5 crores, supplies its products to various schools run by MCD and to Gandhi sansthan also.Where this company is located?

Ans: Tihar Jail


2) Who said- ‘99% of advertising does Not work?’

Ans: David Ogilvy


3) 1920s- Postage stamp scam. Identify individual involved?

Ans: Charles Ponzi


4) Who are called Scarlett Collared Workers?

Ans: Women who operate Porn Sites


5) Which company was the first to use a celebrity spokesperson?

Ans: Coca Cola


6) Reckitt Benckiser has recently launched two new flavours of Rose and Orange for which brand?


Ans: Harpic

7) After Sony and Disney, Warner Bros entered India producing which movie?

Ans: Chandni Chowk to China


8) BATOVKA was a first product from this company and launched in 1897. Which company?

Ans: Bata


9) What is the symbol of Chiranjeevi’s party?

Ans: Railway Engine


10) Iceland lifted a ban on which beverage after many years?

Ans: Beer


11) Dabur to tie up with 150 Dhabas to promote sales for which brand  ?

Ans: Hajmola


12) 90% of rubies and 80% of teak from which country?

Ans: Burma


13) Which comic hero’s first book auction got around $300,000?

Ans: Superman


14) When Steve Jobs became CEO after his interim stint, what four letter word did he use for his designation?


Ans: iCEO

15) Sunil Chetri wears the jersey of which brand?

Ans: Kingfisher


17) What do you call a Simple Uncomplicated Financial Transaction?

Ans: Vanila Transaction


18) Lotta, Lifesavers etc are brands from?

Ans: Wrigley’s


19) Bell Boy was the first?

Ans: Paging system


20) Expand FFP?

Ans: Frequent Flyer Programme


21) What is right- Le Meridien or La Meridien?

Ans: Le Meridien


22) Who is known as the Dr Spock of Management?

Ans: Peter Drucker


23) This product was built in 7 days for the Second World War. Identify

Ans: Willys Jeep


24) What is the Times Now Election analysis programme called?

Ans: Decision 09


25) What was the name of the Charles Dickens seaside home/mansion sold for 2 million pounds

Ans: Bleak House


26) Picture: Chanda Kochar


27) Product: Maskara


28) Ad: 7-7 (Double Seven)


29) Pic: Adam Smith


30) Ad: Royal Enfield


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