The Joy Of Knowledge.
the connect is Leo Burnett in his ofice the red apples placed on every receptionist's desk. Another important internal symbol Leo Burnett created was an icon of a 'hand reaching for the stars', which he explained with the saying, "When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either".A third symbol was the "black pencil", an Alpha 245 of the type commonly used by Burnett in his lifetime. To Burnett it symbolised a commitment to the warmth and humanity of ideas, and to the work of the people who create them
The conncet is LEO BURNETT & the answer is very well explained by Yash Kumar Agarwal