Wednesday, May 19, 2010

BRAND EQUITY QUIZ 2010 PRELIMS - CHENNAI ROUND

The Prelims level was a tough one..The highest score was 24-25 and the cut off was 21. The teams that made it through were, 2 teams from Citibank, KPMG, NOKIA, TCS and SANMAR. But a controversy arouse after the end of the show when KPMG won. The second placed team TCS alleged that one member from KPMG did not belong to Chennai and was from Mumbai, which pissed Derek off to a big extent. The event management team is conducting their research and if proved to be so, TCS would walk away as winners, if not KPMG would make it through.

1. What is the item for which, Kalyanam Iyengar was the first person to make?

2. Who coined the term ‘mega marketing’?

3. Which governing body was established in 1992 by the Government of India to control or regulate the issue of securities, investors and market Intermediaries?

4. For BP who coined the name ‘Jyothi Amma’ a village entrepreneur who would help, sell and educate villages.

5. The Coffee board of India has a mascot. Its named Coffee-----

6. Worcestershire sauce was first made in England, but in which country did it originate from

7. In the 80’s which of the following departments were not present in a Advertising agency
a) Creative
b) Media
c) Account Planning
d) Account Servicing

8. In the novel 3 Mistakes of my life Ishan has been the best cricketer in his locality and school. He suggests the name of their business as "Team --- Cricket Shop

9. What do you get when you press Ctrl + Alt + E key in Microsoft Word?

10. Who is the highest paid model in the world?

11. What is available in the following variants. 5kg, 14.2 kg, 19kg and 43 kg.

12. According to eBay, which IPL team’s merchandise garnered maximum sales?

13. Who played a key role in forming the Swadeshi Co-operative stores?

14. Who named the Pareto Principle after the Italian economist Vilfredo Pareto?

15. What is found in the new 1000 Rs note in SriLanka?

16. A question related to the history of ESOP’s

17. American and Yankees in a single unit or multiple unit are types of?

18. Which company changed its corporate identity on the 50th year of the discovery of DNA, which also happened to be this company’s 25th anniversary?

19. Which company migrated all its servers to Linux and now currently uses more than 60 percent of its desktop with Linux?

20. In the making of which historian monument was there a barter system, whereby the workers were given 111 million jugs of beer and 126 million loaves of bread

21. Print ad of AUDI

22. A kebab variety was shown, asked to identify it – Chiro Kebab

23. Identify the pic – Priya Tendulkar

24. A Bird pic was shown. Identify – Puffin Bird

25. A pic of the print promo of Rocket Singh

2 markers

26. How many bottles of liqueur are you allowed to carry through the Indian customs?

27. A 4 letter word ---run is also a form of investment

28. Which company was credited with the ‘Word – of – foot’ movement?

29. In the song O bla di O Bla da, which is the profession indicated?

30. The Bessemer Process was used in the mass production of which metal?

ANSWERS:

1. TIRUPATI LADDU

2. PHILIP KOTLER

3. SEBI

4. C.K. PRAHLAD

5. COFFEE SWAMI

6. INDIA

7. ACCOUNT PLANNING

8. TEAM INDIA

9. THE EURO SYMBOL

10. GISELE BUNDCHEN

11. LPG CYLINDERS

12. MUMBAI INDIANS

13. LOKMANYA TILAK

14. JOSEPH DURAN

15. PRESIDENT MAHINDA RAJAPAKSA

16. ESOP's

17. AUCTIONS

18. BIOCON

19. LIC

20. PYRAMID OF GIZA

21. AUDI

22. CHIRO KEBAB

23. PRIYA TENDULKAR

24. PUFFIN BIRD

25. ROCKET SINGH

26. TWO BOTTLES

27. LONG RUN

28. NIKE

29. SINGER

30. STEEL

8 comments:

  1. I can think of a couple of questions that are dubious / wrong:

    Q19. The answer can be pretty much anybody who is running on Linux. I am sure there are at least a hundred thousand answers to this question.

    Q26. The answer is Two Litres and not 2 bottles. There is no restriction on the number of bottles.

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  2. KPMG has always that reputation of doing anything to win a quiz,,thats what they also did in the last years tata crucible ,coimbatore edition.Knowing they cant win in chennai they took part in CBE giving a very lame execuse about doing some project there.But in the end they had to go back empty handed.So hopefully they have learnt their lesson and dont come back to Cbe.

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  3. 19 was actually, in which company did the largest linux migration in india take place or somethin like that.

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  4. can u name the people in the teams - TCS & KPMG ? there s no point to controversy if there are no names :)

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  5. Yes Q.19 is a little modified. My apologies I havent framed it in the right way. I really dont remember the names of team members from KPMG or TCS. But recently from a tweet by Derek, he told me that KPMG has been disqualified and TCS has been declared winners.

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  6. good to know KPMG was disqualified.well deserved.
    atlast derek gets appreciation.
    bad to use such tactics to win quizzes.
    what next? bribe the quizmaster?
    Quizfixing

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  7. Ramkumar ShankarMay 29, 2010 at 9:38 PM

    Don't be too harsh on the KPMG team. They are good quizzers and on that day, they did very well and were deserving winners.
    I do agree though that what they did was not right and TCS was perfectly correct in protesting. After all, rules should be followed and if one team alone does not, then it is not fair on those who follow them scrupulously. Unfortunately, this is what happens when the prizes are so attractive and winning becomes very important. I can think of any number of instances in Tata Crucible (which allows teams to take part from any centre) where teams travel to supposedly easier places - in my view, this defeats the entire purpose. When such travelling teams lose in the 'easier' places (which happens more frequently than one may imagine), the local teams definitely have cause to be smug (as could be seen in one of the other comments from Coimbatore).
    Kudos to Derek and his team for taking this seriously and acting immediately. Just a bit shameful that this is the second time this is happening at Chennai (I can think of a similar instance a few years back - that thankfully was sorted out before the regional final started). I hope Chennai does not get associated with such instances.

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