one of its kind brand rivalry between P&G and HUL,wherein P&g went for an OOH campaign for a mystery shampoo, and before they could reveal their mystery shampoo which was to be pantene, HUL came up with this campaign for DOVE highlighting there is no mystery and dove is the number one shampoo.First time an OOH campaign was designed in such a short duration by HUL.
one of its kind brand rivalry between P&G and HUL,wherein P&g went for an OOH campaign for a mystery shampoo, and before they could reveal their mystery shampoo which was to be pantene, HUL came up with this campaign for DOVE highlighting there is no mystery and dove is the number one shampoo.First time an OOH campaign was designed in such a short duration by HUL.
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